Eat Shop

In 1996, a group of young people from the dynamic Indonesian city of Bandung, came together. They shared a love of surfing, skateboarding and graphic art, all still relatively undeveloped in average Indonesian society at that time. The result of their common interests, and union, was the clothing label, ‘347 boardrider co.®’

The theme of the first items produced by 347 was definitely boardriding wear and streetwear. They were instantly popular from the south coasts of West Java through to the most industrialized cities of Indonesia, such as Bandung and Jakarta, even though sales were mainly through word of mouth and simple catalogs. Due to their vast success and increasing custom demands, they opened their first store in 1999 and hence became the pioneers of independent clothing labels in Indonesia. ‘347 shophouse’ in the center of Bandung has been a city institution ever since.

After 10 years, from 347 become EAT under Orca Company flag. It was borne after extensive explorations into graphics and design. We feel that is represents one of our important yet diverse design concept, that fashion is not simply about putting clothes on your back, but rather a broader experience that represents who you are, what you do and where you stand, in short, is a reflection of your soul. That is EAT’s key differentiation.

EAT continues to hook up with the modern day trendsetters of Indonesian youth, from musicians, DJs, street artists, surfers and skaters. These people frequently wear the EAT label, and from that they command the international exposure that they enjoy today. But despite commercial success, the underground scene in Indonesia continues to focus what EAT is, and will always be the driving design force. We balance all of our influences carefully. We try to explore boundaries rather than marginalize our designs.

Our background places us amongst the most complex, progressive and creative people in our artistic community, who definitely endorse our design and fashion concept. We are recognized as an expression of the attitudes of our time, of our new generation. We strive to represent the culture and lifestyle that is a reflection of the contemporary world of which Indonesia is now a part. We celebrate plurality and enjoy the dynamic effects of the new technological advantages available, which give us access to the whole world, instantly.